PLANET BEAUTY

Planet Beauty

Planet Beauty

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Beauty Store Benefits

The beauty industry includes a community that connects over their love for aesthetics. As a result, many customers seek out beauty products from shops they trust.

Unlike other retail businesses, cosmetic stores often sell high-quality products. This gives them an edge over competitors that offer less-reliable brands. Read on Beauty Store to discover more.

1. Convenience

Many beauty brands have found success in e-commerce as well as brick-and-mortar. 

Online shopping also offers the advantage of a larger selection of products and prices. Moreover, it allows customers to shop at their own time without worrying about the store hours and crowds.

However, there are a few things that beauty shopping is better done in-store. Some beauty products require more attention, such as skincare and haircare. In-store staff can provide more personalised advice to help you select the right products for your needs. They can even offer additional services, such as skincare consultations or makeovers. Besides, some beauty products are hard to find online. This is because some popular mainstream beauty products develop loyal customer bases that search for them long after the manufacturer stops distributing in certain markets or ceases production entirely.

2. Variety

The beauty industry is a resilient one, and has continued to grow even during tough times. Consumers have a strong preference for product categories like skincare (and away from those such as makeup) that play a key role in their at-home routines, and brands and conglomerates have been employing varied pricing strategies to appeal to broader swaths of shoppers.

Similarly, many beauty brands are focused on improving operational sustainability. For instance, many are reducing the amount of water used in packaging by using biodegradable or recycled plastics. 

In addition, many online beauty stores offer a wide variety of products. Many feature products from smaller, niche beauty and wellness brands, while also collaborating with influencers to help drive brand awareness. They also provide a robust selection of tools and services for consumers, including point-of-sale software and inventory management systems.

3. Easy Return Policy

If you’re looking to try a new product and aren’t sure about it, the beauty store return policy is an attractive feature. Typically, stores like Ulta allow you to return any products that are unopened within 60 days.

If an open product is returned in the original packaging, you’ll get a full refund. Alternatively, you can receive store credit. This allows customers to try out products and find the ones they love.

Dermstore has a comprehensive skincare selection with a focus on education. Its “perfect match guarantee” ensures that each item is a good fit for your skin, and its employees are always happy to offer advice and recommendations. 

4. Discounts

If you have been hesitating to buy cosmetic products online, this is the perfect time to give it a try. Ecommerce websites offer heavy discounts on almost all the products they sell. This makes them a definite competitor to brick and mortar stores. They also offer combo offers and other package deals that can help you save a lot of money.

In addition to these, many beauty store websites also host sale events and promotional codes that can be used to reduce the cost of your order. The best way to find these is by signing up for their email newsletter or following them on social media.

You can also save by applying a coupon code at checkout or becoming a rewards member to earn bonus points on your purchase. These points can be redeemed for additional savings or towards your loyalty tier upgrade, which will give you even more perks and freebies! 

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